Our Story
A better balance between ambition and wellbeing.
We believe fitness should add to your life, not take it over. FITZORA connects structured cycling and fitness coaching with the everyday habits that help people stay active, recover well and keep progressing.
Our approach is practical, personal and built around the person behind the performance. Every plan starts with a conversation about your goals, your schedule and the life you live outside training.
Our Mission
Help every person move forward with confidence.
Our mission is to make high-quality coaching feel clear, supportive and achievable, whether your goal is to ride farther, build strength, prepare for an event or create a healthier routine.
Our Philosophy
Train with purpose. Recover with intention. Live with energy.
Lasting progress comes from the right mix of challenge, consistency and care. We focus on sustainable habits, individual needs and steady improvement rather than one-size-fits-all promises.
Core Values
What guides every plan we write.
Four principles shape how we listen, coach and adapt as you progress.
01
People first
We listen before we prescribe. Your goals, preferences and circumstances shape the plan.
02
Progress over perfection
Small, repeatable actions create stronger foundations than short bursts of extreme effort.
03
Whole-person wellbeing
Training, recovery, nutrition, mindset and daily life all influence how you feel and perform.
04
Support that adapts
As your confidence and ability grow, your coaching evolves with you.
Our Expertise
A connected approach to better performance.
Our coaching brings together cycling development, strength and conditioning, wellness habits and practical nutrition guidance, so each part of your routine supports the others.
Our Coaches
Meet the people behind your progress.
Our coaches bring knowledge, encouragement and a commitment to helping you train with clarity. Every plan starts with a conversation and grows through collaboration.
Endurance & Events
Jordan Miles
Head Cycling Coach
Strength & Mobility
Avery Chen
Strength & Conditioning Coach
Recovery & Habits
Morgan Reed
Wellness Coach
Fueling & Hydration
Taylor Brooks
Nutrition Coach